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RedReid…
Depends on your definition of dumb…most of the GOOD Power 5 conference teams take advantage of the extra game to schedule another home game, meaning that most of them play 8 home games.
Take a team with a big stadium (75,000 seats), at $50 per seat (probably low), is $3.75 mil/game, plus whatever you make on parking and concessions.
If their were an additional conference game, then you would only get that $3.75 mil every other year, so basically, you are giving almost $2 mil away.
For some reason, we saw this as a way to go visit the likes of ODU and some directional school I can’t remember. (I know, visiting ODU is going get allow us to recruit the next Tory Holt and Phillip Rivers), so I assume the master of our schedule believe their will be a high $ payoff.