UNC hired PR firm to manage football scandals; Bowles: “You had a crisis” *3:00 update — Ramsay’s appeal postponed

 

Full story from the N & O.

Today we learned that UNC hired a New York public relations firm last August to help them deal with the football scandals.  There are so many good quotes to get to with the above-linked article — I will just roll them out without much commentary. 

Hill & Knowlton is a communications firm with offices in 44 countries. One of its areas of expertise is in managing crisis situations. It “advises clients on how best to navigate serious or complex issues while keeping their reputations intact,” according to its website.

Hey, I have a question.  If the PR firm was hired in August, why was Erskine sending emails to Holden telling Holden and Butch to express “a sense of outrage” on September 30th before a press conference?  Isn’t that something the PR guys should have been doing?

The program’s second-in-command, top recruiter and associate head coach John Blake, resigned amid questions about receiving money from an agent.

questions about receiving money from an agent”?  The PR firm must have written that line.   Aren’t there actual wire transfer records with dates and amounts and everything?  But I digress.  More quotes:

As the NCAA and the university investigated, tidbits of news trickled out all fall. They made headlines each time and often prompted questions the university could not answer.

You don’t say!  I totally missed this whole story.  I had no idea anything was going on.  Just think how bad UNC would have looked if they hadn’t hired the PR firm!  Next, Steve Kirshner, UNC’s director of athletic communications, weighs in with his expert evaluation of the scandals:

“This was a big deal.”

No kidding!  Actually maybe I can understand why they had to hire an outside PR firm.   Let’s move on and see what Bowles was doing.  Was Bowles calling for an independent investigation to expose/eliminate the root causes?  Of course not!  But he does think it’s a good idea to hire an outside PR firm to spin/hide facts and minimize damage to UNC-CH’s precious public image.  This is all you need to know about the whole thing.

  Erskine Bowles, president of the UNC system, endorsed the hire.

“You need outside help when you get into something like this,” Bowles said. “You had a crisis. You want to make sure you’re able to run the university but you want to still manage the crisis. [Chancellor Holden Thorp] couldn’t spend full time on football. He has a multibillion dollar operation to manage and 30,000 kids he’s responsible for.”

So, according to Erskine,  Holden is responsible for 30,000, but obviously Butch isn’t responsible for his ~100.  And actually only a fraction of that 100 were/are NFL prospects.

________

3:00 update:

UNC has asked the NCAA that Ramsay’s appeal be postposed.  You can check out the story here.  By the way, I am all for UNC continuing these appeals, which have got to be 1) annoying the NCAA and 2) delaying the whole process.

UNC Scandal

31 Responses to UNC hired PR firm to manage football scandals; Bowles: “You had a crisis” *3:00 update — Ramsay’s appeal postponed

  1. Paramarine 12/15/2010 at 11:42 AM #

    I’d like to know the cost and source of the funds that went to this PR firm.

  2. PackManSJP 12/15/2010 at 11:47 AM #

    ^Well said Paramarine. Last time I checked, the state was in a budget crisis, the UNC system included.

  3. VaWolf82 12/15/2010 at 11:49 AM #

    The article said that the money came from “private foundation funds”, which probably means the school’s endowment. It could also be code for the Rams Club or big wheels from the Rams Club.

  4. Daily Update 12/15/2010 at 11:54 AM #

    Did the UNC board of governors recommend for NC State to hire a PR firm? Or did the UNC board of governors actually decided to investigate NC State?

    Weird.

  5. Clarksa 12/15/2010 at 12:17 PM #

    “You had a crisis”

    Uh…you still have that crisis…and you are still doing a piss poor job of managing that crisis. This is like hiring a coaching search firm only to hire the coach that called you looking for a job.

  6. Lilburnwolf 12/15/2010 at 12:37 PM #

    Interesting that when we have a “crisis”, the emphasis is on punishment and when our neighbors have one, the emphasis is on management and damage control. The double standard is so obvious to any impartial and logical observer.

  7. 1.21 Jigawatts 12/15/2010 at 1:29 PM #

    UNX’s new slogan:

    Doing what’s right is not as important as what looks right.

  8. TheAliasTroll 12/15/2010 at 1:45 PM #

    It appears Bowles isn’t even attempting to hide his extreme bias for UNC.

  9. Hungwolf 12/15/2010 at 1:47 PM #

    If head coach and AD didn’t know what was happening, how could Thorpe and Erskine know they had a crisis in August? Total cover up and it goes all the way to the top. Time for the NC Atty Generals Office to conduct an investigation into possible misuse of public funds and improper conduct by public officials.

    Plus if it OK for UNC-CH to use private funds for anything they wish, how can you blame the players for doing the same?

  10. packof81 12/15/2010 at 2:07 PM #

    “… resigned amid questions …”

    That’s typical PR spin. They must have a book full of phrases like that.

  11. newt 12/15/2010 at 2:11 PM #

    I guess this hiring of a PR firm is what Bowles was thinking about when he said the BOG should be “very, very proud” of the way Thorpe, Baddour, and Davis have been handling the scandal.

  12. JeremyH 12/15/2010 at 2:28 PM #

    still no “smoking gun” though?

  13. golf76 12/15/2010 at 2:42 PM #

    While I can understand how they might want outside counsel, hiring H & K in NYC wasn’t a smooth move. If you’re going to hire a PR firm, and you happen to have a good Journalism/PR school at UNC, why hire a firm from NYC? Granted there may be UNC grads at H & K in NYC, but compared to the state of North Carolina, NYC needs that money like UNX needs more John Blakes!

    This is what those in the PR biz call a “no win situation.”

  14. jwoerner89 12/15/2010 at 2:46 PM #

    “On October 3, 2005, Bowles was elected by the University of North Carolina’s Board of Governors to succeed Molly Corbett Broad as President of the system, even though some suggest that the Board of Governors broke the law in not holding public hearings in the hiring process. One of his most significant appointments thus far has been that of Holden Thorp ” – A quick summary of Bowles

    It would sure suck for your most significant appointment to be a huge failure…

  15. PackisRolling 12/15/2010 at 2:46 PM #

    I sure as hell hope NC State would hire a crisis management/PR firm if in the same situation. I honestly don’t see the big deal.

  16. spanky 12/15/2010 at 2:57 PM #

    I don’t think it’s so much that they hired the firm, its more of WHEN and WHY. They hired them in August when this was still a “review” in their eyes, and they claimed ignorance to EVERYTHING.

    They saw it as a review and acted like nothing had happened yet were hiring a firm to guide them through rough waters and maintain reputation?

    Also the fact that Bowles supported the hire is snake-y as well.

  17. PackisRolling 12/15/2010 at 3:03 PM #

    ^ still not really thinking this is that big of a deal. I’d assume the PR firm was recommending the “review” positioning and even though they KNEW it was a huge deal it made more sense to minimize this.

    And…of course Bowles supported hiring a firm. I would if I were him. He is trying to minimize the damage to one of his schools (the biggest educational brand by far in UNC system). He would do the same if it were any other UNC institutions if he’s smart.

  18. packbackr04 12/15/2010 at 3:24 PM #

    interesting… read into this what you will. this is from WRAL article about Devon Ramseys appeal to the NCAA to reinstate him. If you will remember, Ramsey has been declared permanently ineligible by the NCAA although he played the first 4 games of the year.

    “We asked the NCAA to postpone the appeal hearing for Devon, which was originally scheduled for Thursday,” UNC Director of Athletics Dick Baddour said in a statement. “We decided it was in his best interest to allow more time to develop the case in support of him. We do not know the date of his rescheduled appeal at this time.”

  19. Clarksa 12/15/2010 at 3:27 PM #

    ““… resigned amid questions …”

    That’s typical PR spin. They must have a book full of phrases like that.”

    The funny thing about the Blake resignation is that at the time he quit, he was an afterthought to the academic bombshell…he hadn’t been mentioned in media stories and then all of a sudden was a “distraction” to the team.

  20. Old MacDonald 12/15/2010 at 3:27 PM #

    “He would do the same if it were any other UNC institutions if he’s smart.”

    What did he do regarding NC State during the Mary Easley scandal? That mess (rightly or wrongly) cost us our Chancellor and BOT Chair. I don’t recall Erskine taking the lead in damage control, hiring PR firms, publically supporting people, etc., etc.

    Erskine is the head of the whole system. Instead of alternating between covering things up doing a “blind monkey” routine he should have gotten an independent investigation going at the first sign of trouble. That’s what happened to us in 89/90 for far less — we had a total of 4 independent investigations looking around.

  21. Mike 12/15/2010 at 3:40 PM #

    As I read the article this AM over my bowl of Wheaties, I realized the dates did not line up. It looks like they knew the issue was at hand before it hit the presses. AND they knew it was serious.

  22. Prowling Woofie 12/15/2010 at 3:59 PM #

    Is it just me, or does the guy in the clip sportin’ the “I Support Biatch” shirt look like he just crawled out from under a double-wide ? If there were ever a caricature of a Walmart fan…

  23. lush 12/15/2010 at 4:11 PM #

    Umm didn’t that Dick just say last week that the facts of the Ramsay case didn’t warrant permanent ineligibility? If that was true, then why do they need more time?

  24. rtpack24 12/15/2010 at 4:19 PM #

    I guess since this crisis has been handled so poorly, UNC officals can blame it on the PR firm. This just keeps getting better all the time!

Leave a Reply