N&O to charge for digital content starting Dec 19th

We talk about the media a lot at SFN, and the decline of the ‘old media’ is of a lot of interest to us.

Digital news

With this said, we though the the recent news that the News & Observer will start charging for digital content on December 19th would be of some interest.

It will be interesting to see if this decision is a boon or bust – as advertising rates are presumably driven by readership, will a marked decline in readership’s effect on advertising revenues offset any (and I do mean any) digital subscription revenues? They don’t get it that there’s simply too many other free sources for news. Their call, though. Just hope Dan Kane lands the final blows before this kicks in.

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15 Responses to N&O to charge for digital content starting Dec 19th

  1. mafpack 11/05/2012 at 1:12 PM #

    This is just stupid on the part of the N&O. What they should be doing is focusing on how to broaden their readership, not decrease it by requiring paid subscriptions. Follow the lead of the NYTimes and WSJ folks, build a Windows 8 App, iOS App and Android App – add in quality advertising – profit.

    You’re not ESPN. You don’t have exclusive real time web content that users are actually willing to pay for with a subscription. Silly N&O.

  2. NCSU84 11/05/2012 at 1:14 PM #

    No need to panic. Market forces will take care of this issue in due time.

  3. gumby 11/05/2012 at 1:22 PM #

    I get quoted on the main blog? Does that mean I’m somebody now?

  4. highstick 11/05/2012 at 1:46 PM #

    McClatchey is doing this everywhere. Columbia, Rock Hill, Charlotte..

  5. MP 11/05/2012 at 2:03 PM #

    Ha, You’re Gumby Dammit!

  6. tractor57 11/05/2012 at 2:53 PM #

    The W-S Journal went behind the paywall several months ago. That did change my reading habits a bit and yes there was some info I lost by not subbing but for the most part no big deal. Until all internet info sources are hidden behind the wall there will be ways to find most all info.
    I understand the effort to monitize content and time will tell if this effort succeeds or fails.

  7. Dogbreath 11/05/2012 at 2:57 PM #

    I am at work and not much time to elaborate, but this is my field of work – specifically. The model I developed in CT has become a best-practice of sorts in the newsmedia community. Having said that, I have some criticism for the manner that the N&O is going about it, not only from the business model and pricing angle, but the underlying techology and seeming lack on integration of print/digital platforms. Will reflect on this more tonight once I am home.

  8. Dogbreath 11/05/2012 at 3:00 PM #

    In the meantime, here is an article I wrote recently if you are interested in understanding some of the transformation taking place in newsmedia and how we are going about it.


  9. wolfbuff 11/05/2012 at 3:38 PM #

    Interestingly, THAT article is not behind a paywall.

  10. TheAliasTroll 11/05/2012 at 4:11 PM #

    I can’t imagine anyone is going to pay for their online content. I’ve dealt with their customer service over there in the past and based on that interaction they don’t seem to employ anyone with an ounce of intelligence so I guess this isn’t really surprising???

  11. IT_Wolf 11/05/2012 at 5:02 PM #

    The level of journalism over at the N&O isn’t that good. Outside of Dan Kane and a few others, the writing there is just terrible. There’s a reason I stopped subscribing to their paper, it has more to do with the quality of it, not the format I consume it in.

    The sad part is, the quality of journalism across the board is spiraling down. If anyone even quotes me a yahoo! news article, I want to slap them. Outside of some of the big papers, WSJ, NYT, Washington Post and The Baltimore Sun most news papers stink. I think the last time I saw stats on quality the N&O some how ranked 16th in the nation. It just shocked me so much how bad the papers are between 16 and like 5.

    –edit their not there. !@#!!$%

  12. john of sparta 11/05/2012 at 5:28 PM #

    going away, just like Pine State.

  13. tuckerdorm1983 11/05/2012 at 7:15 PM #

    I will not be paying for news I can pretty much get everywhere else for free. I can get most sports on Yahoo and ESPN and Rivals. I get national news from NY Times and Yahoo and Google. I get local news from WRAL or WTVD website. I look at the N and O for about 1 min twice per day. Maybe once or twice a week I read an article. Those articles are mainly sports related. Goodbye N and O its been nice knowing you.

  14. RabidWolf 11/05/2012 at 8:36 PM #

    Well, that’s that then. I refuse to pay for the N&O, but liked being able to keep up with basic headlines. Hell, I even got a dirty look from one of those guys that work the kiosks when I told him I would not pay to read that biased, left wing liberal rag. I’ll just keep up with NCSU via this sites like this one.

  15. john of sparta 11/06/2012 at 7:23 AM #

    even the WSJ allows free access.
    ex: today’s college football battle ground states…..

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