Seems like every time Capitol Broadcasting’s carriage contract comes up for renewal they try to play hardball and roll out their “we’re a family company versus a mean ole billion dollar enterprise” line to the public. Did it a few years ago, doing it now. On the other hand, this is not Direct’s first rodeo with a local station, and they’re going to try to pay the average market rate and no more.
Truth is, CBC is as much a “family” business as SAS is.
And if I have to pull out the OTA antenna, it will be to get the Greensboro CBS station, WFMY.
