Just to show that State is not the only school that makes poor marketing decisions, the FSU athletic department set up an Ask Jameis hashtag on their Twitter account. Haha, you can imagine the kinds of questions that came in…
One post read: “Do you know that you have to Buy One to get One Free at Publix [Super Markets]?”
Another read: “Who gave you better protection last year — your offensive line or the TPD?”
TPD is shorthand for the Tallahassee Police Department.
“This was doomed from the beginning,” said Robert Stewart, director of the Ohio University school of journalism. “It’s basically a setup. Whoever thought this was a good idea had not done PR 101, which is to think about what all could go wrong. Everything about this was naive.”
