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CFB Player salary from the beginning of time:
-Four(or 5 or 6) years of higher education that they likely would not have had access to otherwise.
-Access to luxurious training facilities, trainers, etc.
-World class medical coverage and rehab if needed.
-Free room, board, and food.
-Free national exposure of their athletic abilities, without which they may not be able to ply their crafts professionally.
I’m sure that there is someone out there that can assign reasonable monetary values to these things, but I will venture to say that it comes out to quite a bit of “money”. I will say that I feel that everyone, athlete or not, is entitled to compensation for the use of their likeness. But getting royalties from someone using your image is not the same thing as “paying” athletes.