FireButchDavis.com redirects to TarHeelBlue.com which is the official athletic site of the University of North Carolina.
Online chatter assumes U.N.C. has bought the domain, but why would U.N.C. even activate it?
According to WhoIs.DomainTools.com the domain registration is private, but has been around for several years.
The recent controversy surrounding Butch Davis may have resurrected a sleepy domain that already had the redirect some time ago. One commenter below claims to have noticed the redirect over a year ago.
The reason we are interested in it now is the wide and growing assumption that U.N.C. is behind the domain which seems very unlikely.