CLC Licensing Rankings

Link to interesting information.

The University of Texas at Austin made collegiate licensing history in 2006 by generating the most royalties ever by a college or university. Last year, UT was ranked third in the final year-end tally.

This marks the first year the University of Texas at Austin has been ranked #1 in the colleges and universities category – a spot previously held by the University of North Carolina. UNC held the #1 ranking for five consecutive years, prior to UT notching its place as the top selling Consortium institution.

You won’t see NC State on the list because I believe that the Wolfpack uses someone else for our licensing.

NC State does not use Atlanta-based CLC; NC State uses Licensing Resource Group as one of the founders is an NC State alum.

As Trout shared in the comments section of this entry:

CLC is the big boy, LRG is the smaller player. Both do the EXACT thing, manage licensing programs. Being with CLC or LRG doesnt determine how much of your “stuff� is in stores. These firms just make sure the products are legit, and handle royalties and licensing revenues. Basically, they make sure products carry the “Officially Licensed Collegiate Products� logo.

LRG clients include: NC State, Va Tech, Wake Forest, Arizona State, Iowa State, Mississippi State, Seton Hall, Texas A&M, Vanderbilt and many others.

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8 Responses to CLC Licensing Rankings

  1. TampaPack 08/31/2006 at 3:46 PM #

    I guess the question is why don’t we use this firm? Again, perhaps someone more knowledgable can help out. While they obviously do not represent all schools, they seem to claim they represent the NCAA and its championships (i.e. BCS bowls, Final Four) and the Heismen. Not that I think it is a conspiracy, but aligning yourself with the right business partners seems like it could help in promoting your school. This might also explain why it is so darn tough to find Wolfpack apparel outside of the Carolinas. It also seems like these schools are also Nike schools at least the ones I could think of off the top of my head). Just some questions to ponder….

  2. GoldenChain 08/31/2006 at 3:47 PM #

    After being in the textile industry for 30 years, UNC does an excellent job of marketing it’s trademark (and the University as well). This started in the early ’80′s with the a campaign in conjunction with the excellent basketball teams (and some decent football teams) of the time. I can’t remember the 1st one but it was Carolina Pride or something like that.
    NCSU on the other hand has done and continues to do a poor job of both. I do not know about the licensing agreement State has but hopefully there is reason we don’t show up on the radar!
    The is NEVER any NCSU merchandise in Eastbay catalogues, or even in the sporting good stores in New England or the Midwest when I go there but there is always UNC and Duke stuff. In Chicago on the Miracle Mile this summer I noticed the same thing.
    Like it or not, in their minds people associate academic quality with licensed apparel quantity.
    However if you would like some used red shoes or a cardboard cutout of CTC please check out the auctions at GOPACK.com

  3. choppack1 08/31/2006 at 4:25 PM #

    Actually, give us credit, at least we finally settled on a logo!

  4. NCSUDude17 08/31/2006 at 4:30 PM #

    We pay for our own trademarks don’t we?

  5. Trout 08/31/2006 at 5:02 PM #

    NC State does not use CLC, based out of Atlanta. NC State uses Licensing Resource Group (one of the founders is an NC State alum). http://www.lrgusa.com/

    CLC is the big boy, LRG is the smaller player. Both do the EXACT thing, manage licensing programs. Being with CLC or LRG doesnt determine how much of your “stuff” is in stores. These firms just make sure the products are legit, and handle royalties and licensing revenues. Basically, they make sure products carry the “Officially Licensed Collegiate Products” logo.

    LRG clients include: NC State, Va Tech, Wake Forest, Arizona State, Iowa State, Mississippi State, Seton Hall, Texas A&M, Vanderbilt and many others.

  6. packpigskinfan23 08/31/2006 at 5:18 PM #

    It seems that Va Tech and Texas A&M have us beat in the distributing department as well…

    one thing we have to remember, if your not in the spotlight for anything other then loosing some of the best defensive players in the nation, or former players getting shot while driving down the highway… how are you ever gonna appeal to the masses? name one good reason why anyone outside of the Carolinas would want a NC State hat since the 1980′s… There is only one answer- Phillip Rivers and the win over ND.

  7. boxorice 09/01/2006 at 4:06 AM #

    I don’t much care for UT one way or the other. Why, though, do I have five or six items of clothing that advertise UT? I used to find myself in Austin every year for the SxSW music festival. Nearly every year I would run out of clothes due to various and sundry alcohol-related incidents.

    Simplicity of design was always the deciding factor. Looking around at the tees offered for sale in Austin always provided an abundance of simple designs that I was comfortable wearing as a non-fan.

    While there are a few examples of simple shirts Wolfpack shirts for sale, it seems to me that there are a whole lot more tacky, NEW DESIGN items offered.

  8. redfred2 09/08/2006 at 2:41 PM #

    It’s the WWF/FLW/Nascar influence…trying to make 17 year old amateur athletes straight out of HS think their pros. A rush through life for nothing. It’s ridiculous and not good for their still reachable attitudes, or the college game. It’s not helping in the professional game either.

    T fn O

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